Thursday, September 1, 2016

Music Video Analysis


The name of the song is Tijuana Sound Machine by Nortec Collective
The video is a combination of conceptual and very little performance.
There are many visual elements that used in the video. Shape and line being the most dominant. Every different shot one is drawn to the line/shapes of the background, clothing, or the person itself. The video tried to stay with the same type of lighting, a fluorescent warm feel to it. The rhythm is the same throughout the whole video. All these elements stay the same in the whole video. There is a repetition that causes the video have some sort of unity.
One key moment is the moment they do a close up of the sign that says "Tijuana Sound Machine" and they pan the camera from left to right. Another key moment would be with they do a extreme close up to the hand playing the accordion. And I feel each dancer has it's key moment because they do many shots of them dancing, close-up, medium shots, and wide shots. 
The camera stay static on the dancers which is like 80% of the time but the 20% that the camera moves the camera pans from one side to another. I feel that the camera moves to and more importance to those people.
The video doesn't follow a story, it reinterpreted in a way that they use the music for inspiration for the dancers to dance to it. It add an extra feeling seeing seeing different type of styles combined to have somewhat the same rhythm for the same song.

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